Best practices to succeed with Universal App campaigns
It’s almost time to move all your AdWords app install campaigns to Universal App campaigns (UAC). Existing Search, Display and YouTube app promo campaigns will stop running on November 15th, so it’s important to start upgrading to UAC as soon as possible.
With UAC, you can reach the right people across all of Google’s largest properties like Google Search, Google Play, YouTube and the Google Display Network — all from one campaign. Marketers who are already using UAC to optimize in-app actions are seeing 140% more conversions per dollar, on average, than other Google app promotion products.
One of my favorite apps, Maven, a car sharing service from General Motors (GM), is already seeing great success with UAC. According to Kristen Alexander, Marketing Manager: “Maven believes in connecting people with the moments that matter to them. This car sharing audience is largely urban millennials and UAC helps us find this unique, engaged audience across the scale of Google. UAC for Actions helped us increase monthly Android registrations in the Maven app by 51% between April and June.”
Join Kristen and others who are already seeing better results with UAC by following some best practices, which I’ve shared in these blog posts:
Optimize for the Right In-app Action
Steer Performance with Creative Assets
Follow these and other best practices to help you get positive results from your Universal App campaigns once you upgrade.
VP of Product, Mobile App Advertising at Google