What are the advantages of Programmatic Marketing?

Programmatic marketing opens up a series of opportunities, which would not be possible if ad placement was done manually, as it has been done in the past. It allows advertisers to procure digital media without having to pre-negotiate a price, so they pay only for the relevant impression that they actually receive. They can also sign up for a minimum number of impressions or a minimum budget, which makes digital advertising more flexible, and they can buy digital media across publishers, which reduced administration costs.

Global Programmatic Ad Spend to Reach $37 billion by 2019

But the opportunities are much greater than just making ad buying easier and more flexible. Because programmatic marketing means bids are arranged for each individual accessing the site people can be targeted to a far greater extent than before.

Using customer data, Programmatic technology can identify what resonates with each individual and target him or her on the sites on the sites they are most likely to engage with and at the time they are most likely to engage.

Push Notifications

Your message appears right on the user’s device or browser, ensuring maximum viewability and a very high Click-Through Rate (CTR), compared to more conventional ad formats.One of the most amazing features of push notifications is that they are delivered to the user even when he is not browsing the website or interacting with your app, driving exceptional reach and efficiency for every push notification campaign you launch.

Retargeting

If you run a business and sell products online, you know advertising plays a critical role in driving people to your website. But what if they aren’t ready to buy when they first find your shop? Or they get distracted before they complete a purchase? It turns out that 97% of people who visit your site for the first time leave without buying anything, and then they’re lost forever. Unless you can bring them back. 

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Before someone decides to buy your product or service, they need to feel like they know you. A good marketing rule of thumb to help customers make up their mind about purchasing is to ensure they hear your message at least 7 times. Retargeting builds visibility for your brand, allowing you to reach an audience that has already expressed interest in your products.