What are the advantages of Programmatic Marketing?
Programmatic marketing opens up a series of opportunities, which would not be possible if ad placement was done manually, as it has been done in the past. It allows advertisers to procure digital media without having to pre-negotiate a price, so they pay only for the relevant impression that they actually receive. They can also sign up for a minimum number of impressions or a minimum budget, which makes digital advertising more flexible, and they can buy digital media across publishers, which reduced administration costs.
But the opportunities are much greater than just making ad buying easier and more flexible. Because programmatic marketing means bids are arranged for each individual accessing the site people can be targeted to a far greater extent than before.
Using customer data, Programmatic technology can identify what resonates with each individual and target him or her on the sites on the sites they are most likely to engage with and at the time they are most likely to engage.
Your message appears right on the user’s device or browser, ensuring maximum viewability and a very high Click-Through Rate (CTR), compared to more conventional ad formats.One of the most amazing features of push notifications is that they are delivered to the user even when he is not browsing the website or interacting with your app, driving exceptional reach and efficiency for every push notification campaign you launch.